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CONTEXT: Cybersecurity Sales Surges in Europe, led by Germany and Italy
London, 14th April 2025 – CONTEXT, the global market intelligence firm, reports robust growth in the cybersecurity market through European distribution in Q1 2025, with Germany and Italy leading the charge. The latest market insights highlight an 18% year-on-year increase in cybersecurity sales, following a strong Q4 that closed 2024 up by 5.8%.
Germany remains the powerhouse of the European cybersecurity market, up 23% in Q1 2025 after completing Q4 with 9% growth. Meanwhile, Italy, which saw a sharp Q4 decline of -23% due to localised market disruption, has rebounded dramatically with 37% growth in Q1—one of the strongest recoveries in the region.
France also posted double-digit growth at 12% in Q4, while the UK’s cybersecurity distribution market has slowed in early 2025, down 7% year-on-year. CONTEXT notes that this is in part due to a tougher year-on-year comparison for the UK market.
“Cybersecurity continues to dominate channel priorities in Europe, fuelled by both regulation and rising threats,” said Joe Turner, Global Director of Research & Business Development at CONTEXT. “The story of Q1 is clear: proactive investment is paying off in key regions like Germany and Italy. These markets are doubling down on security infrastructure in response to tighter regulations and growing awareness.”
Germany’s performance has been particularly notable in the network security segment, which grew by 30% in Q1 following an 18% increase in Q4. The country’s strict GDPR implementation and early adoption of the EU’s NIS2 directive are driving public and private sector investment. Infrastructure protection also showed strong momentum, up 16% in Q1 after a 24% rise in Q4.
In contrast, endpoint protection is lagging, down 7% in Q1 and 12% in Q4. While this segment was expected to benefit from hardware refresh cycles, growth has yet to materialise and may be further affected by upcoming tariff changes.
“Behind the figures lies a broader policy shift across Europe”, said Joe Turner. While compliance developments such as the EU Cyber Resilience Act and others continue to shape market dynamics, CONTEXT’s data shows it is the countries investing early and deeply in security infrastructure that are pulling ahead. “Regulation sets the tone, but it’s investment through the channel that drives outcomes,” added Turner. “Distributors and vendors aligned with national priorities and enterprise demand are best positioned for success in 2025.”
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CONTEXT’s global market intelligence, performance benchmarks and opportunity analysis empower clients to optimise operations and accelerate tomorrow’s revenues. With over 35 years of industry partnership and experience reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. CONTEXT is headquartered in London, with over 300 staff across the world, and in 2019 was recognised as one of the UK’s Best Workplaces™ by Great Place to Work®.
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