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. . Created On 05 OCT 2018 Modified 11 OCT 2018 Companies:
Covered Regions:
Europe, Russia, Turkey, Australia, New Zealand Segments:
ChannelWatch Tags:

Report Type ChannelWatch Format PDF Document size 54 Pages Report Code MW0003L

CONTEXT ChannelWatch 2018
ChannelWatch Survey

Table of contents

CONTEXT ChannelWatch is an online reseller survey providing detailed insights into reseller behaviour, opinions and attitudes in the IT channel. CONTEXT has explored channel dynamics and developments across international markets for several years in order to give voice to the resellers, complement its own sales and pricing research and help its channel partners and clients to track changes in the market. This survey, powered with the support of CONTEXT’s distribution panellists, provides a ‘bottom-up’ view of evolving market trends and the business issues experienced at the sharp end of the IT market.

This latest report, based on the results of the 2018 survey and other CONTEXT data, profiles the views, activities and intentions of a representative sample of 7,038 resellers operating in the following countries: United Kingdom, France, Germany, Spain, Italy, Portugal, Netherlands, Poland, Czech Republic, Slovakia, Russia, Turkey and Australia/New Zealand. The results from each country have been weighted where necessary to enable valid conclusions about overall geographical trends to be drawn.


Survey highlights:

  • Sample of over 7,000 resellers
  • 14 countries from across Europe as well as Russia and Australia/New Zealand
  • 60% of respondents are CEOs or owners
  • New inclusion of CONTEXT reseller research complements the survey responses
  • Includes the benefit of input from the Channel Research Group - a group made up of channel experts who helped to refine the survey question

The ChannelWatch 2018 report is essential reading for IT vendors and distributors wishing to consolidate, optimise and improve their indirect selling strategy. You will find information here not only on channel markets, vendors, distributors and attitudes, but also on specific business issues, including patterns of cloud adoption, the role of services as a growth driver, and the evolving expectations resellers have of their distributors. In addition, a sampling of resellers across 14 countries provides perspectives on geographic trends as well as reseller priorities and issues in 2018 and will, therefore, also be of interest to senior executives responsible for executing channel strategies and managing company performance.



  • Aggregated by country


  • 54 pages



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Purchase Price £695.00