This year’s ISE event was the biggest yet, drawing almost 100,000 attendees and showing that the industry is accelerating at full speed. Interest in AV is no longer niche–it’s mainstream, dynamic, and infiltrating every conceivable space. From boardrooms to bus stops, coffee shops to control rooms, the momentum is undeniable. ISE provides an interesting glimpse into the future for the European market, as much of the tech and products considered “emerging” here are already being used in a mainstream way in the APAC market. It sure is exciting to see where we are about to go with AV! But alongside the optimism, there’s a layer of caution. The landscape is shifting, and we believe businesses must be agile to keep up.

The days of AV being synonymous with corporate collaboration tools and broadcast tech are over. Innovation is breaking down barriers across all industries. Museums are deploying immersive digital experiences, coffee shops are using smart advertising, and even public infrastructure like traffic control is getting an AV overhaul. One of the most exciting developments? 3D displays that don’t require glasses. Consumer and commercial markets are both benefitting from AV’s digitalisation, proving that this industry isn’t just about what’s on a screen—it’s about how we engage with the world around us.

When it comes to display technology, LED remains the front-runner. Not only does it deliver unparalleled capabilities, but its green credentials keep it differentiated. Sustainability isn’t just a buzzword in AV anymore–it’s a key driver of investment and product development. As businesses focus on their carbon footprints, LED technology is proving its worth with energy efficiency and durability.

Corporate Investment Down, Experience Economy Up

The shifting AV landscape is a tale of two trends. On one side, corporate investment in traditional spaces like boardrooms, unified communications, and education is cooling off. On the other hand, the experience economy is booming. Entertainment venues, museums, and public attractions are investing heavily in AV to create immersive experiences that capture audiences. For AV businesses, the message is clear: follow the money into experience-driven applications.

The Sustainability Factor: Longer Product Cycles and Emerging Tech

Despite the optimism, AV still faces challenges. Labour shortages, price pressures, and budget constraints are creating headwinds. But one major trend is shaping the future—sustainability. Organisations are focusing on maximising product life cycles, and manufacturers are responding by rolling out longer-lasting solutions. This shift plays perfectly into the rise of energy-efficient tech like ePaper displays, which consume minimal power and offer incredible longevity. As sustainability pressures mount, expect to see even more manufacturers doubling down on durability and efficiency.

AV is bigger and more expansive than ever. While traditional sectors are seeing a slowdown, the industry’s ability to innovate across new verticals is driving unstoppable momentum.

Companies that embrace experience-driven AV, sustainability, and emerging tech will be the ones leading the charge. The future of AV isn’t just about screens—it’s about the way we interact with the world, and that world is changing fast.

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