Press_Release_content_14 - 10 - 2019



London October 14th 2019 - Europe's leading technology market research company, CONTEXT, announced today that co-founder and joint CEO Jeremy Davies will be retiring from the company.

"After thirty-six years at the helm, it's time to take a step back," commented Davies. "CONTEXT has been my life's work, and I leave it ready and able to take on the new opportunities in our industry afforded by digitalisation and big data."

CONTEXT was founded in 1983 tracking sales and pricing across the exploding PC industry in the UK. Now active across the globe, CONTEXT provides data management and actionable intelligence in all major technology areas to customers such as Lenovo, HP and Microsoft.

"I'm particularly proud of the long-term business relationships across the world's IT industry that CONTEXT has established and maintained, which proves how the company has been able to grow and diversify as our customers embraced change. For example, our first subscription customer was EPSON in 1985, and the company is still with us today."

This year, CONTEXT was again voted one of the UK's best places to work. "Our employees are at the heart of the business," said Davies. "It has been an honour and a privilege to have worked with all of them, both past and present, in building such a great organisation," he continued. "I'm leaving them with a strong company that's growing healthily based on an impressive portfolio of new developments in Analytics, Business Intelligence and Artificial Intelligence.”


CONTEXT’s market intelligence, performance benchmarks and opportunity analysis empower clients to optimise operations and accelerate tomorrow’s revenues. With over 35 years of industry partnership and experience reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. CONTEXT is headquartered in London, with over 300 staff across the world and in 2019 was recognised as one of the UK’s Best Workplaces™ by Great Place to Work®.
Press Contact
Funda Cizgenakad
T: +44 7876 616 246


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