Sales of education notebooks in Western Europe up +38% in Q2 2021
London, 1st September – Volume sales of education notebooks through Western Europe’s largest distributors increased by +38% year-on-year in Q2 2021 as demand from institutions and households remained high, according to the latest data published by CONTEXT, the IT market intelligence company.
“The rise in sales of notebooks targeted at education was lower than in previous quarters, during which a number of significant institutional deals were completed”, said Marie-Christine Pygott, senior analyst at CONTEXT. “Despite this slower growth, the volume sold to commercial channels was still up by +53% and that to retailers and consumer etailers by +20%.”
The UK – the largest market for distributor sales of education notebooks – posted a small rise (+3% year-on-year) in the number of units sold during Q2 2021 following triple-digit growth in previous quarters when distributors were supplying devices to meet a large public education initiative. While there were small declines in Italy and France over the second quarter of this year, these countries had also seen earlier strong rises in education-targeted laptop sales. Spain and Germany – the second- and third-largest markets – saw triple-digit growth in Q2 2021.
The market for mobile devices for education was already growing in 2019–20, but demand from institutions surged in response to the pandemic – as did that from individual consumers.
“The sector will continue to provide significant sales opportunities for OEMs and the channel for the remainder of the year, although growth is likely to be slower than at the height of the pandemic”, added Pygott.
Q2-21 year-on-year volume growth, education-targeted notebooks
|
Country |
Q2-21 |
|
United Kingdom |
3.1% |
|
Spain |
197.4% |
|
Germany |
126.6% |
|
Italy |
-8.7% |
|
Netherlands |
51.0% |
|
Poland |
-51.1% |
|
France |
-9.6% |
|
Switzerland |
-55.8% |
|
Denmark |
48.6% |
|
Austria |
78.3% |
About CONTEXT
CONTEXT’s market intelligence, performance benchmarks and opportunity analysis empower clients to optimise operations and accelerate tomorrow’s revenues. With over 35 years of industry partnership and experience reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. CONTEXT is headquartered in London, with over 300 staff across the world and in 2019 was recognised as one of the UK’s Best Workplaces™ by Great Place to Work®.
Press Contact
Funda Cizgenakad
T: +44 7876 616 246
E: Funda@contextworld.com