Press_Release_content_21 - 05 - 2021

Unified communications market remains strong with 60% YoY growth so far in 2021

London, 21st May 2021 - Revenue growth from sales of unified communications (UC) products and systems across Europe has continued upwards in the first few months of 2021, despite a strong 2020 dominated by mass remote working, according to CONTEXT, the IT market intelligence company.

CONTEXT figures for sales through IT distribution revealed 60% growth this year-to-date (YTD) versus the same period last year.

Although sales declined slightly from the Q1 2021 average to April, last month’s revenue figures were up an impressive 70% on April 2020 and 72% on April 2019. This was driven by strong performance in all segments, with UC cameras (+337%) and UC microphones (105%) leading the way.

As for the region’s top five biggest markets, Germany (90%), France (124%) and Spain (66%) posted YTD growth above the European average, with Italy (58%) and the UK (26%) coming in lower.

“Overall, the unified communications market has been booming since the start of the pandemic thanks to demand from home workers and students, and these trends are continuing today as users still rely on UC to enhance productivity. Another contributing factor is adoption of new video communications technology, which many organisations are still in the process of rolling-out company wide,” said Sam Naman, Research and Business Development Manager at CONTEXT.

“However, going forward we’re likely to see year-on-year sales growth slowing due to the incredibly strong 2020 the UC category had, and the acceleration of back-to-work plans in some countries.”

To that end, UC segments traditionally associated with office use including collaboration display systems and collaboration room systems have recorded strong growth in April, while cameras, headsets, microphones and speakers have been trending downwards. 

IP phones—once the second largest segments in the hardware part of the UC market with a share of around 20% in 2019—saw sales slump during 2020 as offices closed across Europe.

However, it recorded 16% year-on-year revenue growth in April, in another sign that as employees go back to the office, the IT channel market across the region will continue to evolve.

CONTEXT will continue to monitor the UC space alongside other key categories to bring you all the latest market trends over the coming weeks and months.


Country split

Germany                          90%

United Kingdom               26%

France                             124%

Netherlands                     57%

Switzerland                      91%

Italy                                  58%

Spain                                66%

Belgium                            78%

Austria                              89%

Poland                              55%

Czech Republic                62%



CONTEXT’s market intelligence, performance benchmarks and opportunity analysis empower clients to optimise operations and accelerate tomorrow’s revenues. With over 35 years of industry partnership and experience reporting on large datasets, CONTEXT delivers analytics at all points in the value chain, providing clients with actionable insights rooted in concrete data and a profound understanding of customer needs. CONTEXT is headquartered in London, with over 300 staff across the world and in 2019 was recognised as one of the UK’s Best Workplaces™ by Great Place to Work®.

Press Contact
Funda Cizgenakad
T: +44 7876 616 246


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