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Greening IT Procurement: The Role of Ecolabels and Carbon Transparency


Greening IT Procurement: The Role of Ecolabels and Carbon Transparency
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Greening IT Procurement: The Role of Ecolabels and Carbon Transparency


As concerns about the environmental impact of IT hardware grow, we see that stakeholders across the technology value chain—manufacturers, distributors, resellers, and consumers—are increasingly prioritising energy efficiency and reduced carbon footprints in their purchasing decisions.

The demand for eco-friendly electronics has sparked interest in certifications like EPEAT, a leading global ecolabel for sustainable electronics.

The Electronic Product Environmental Assessment Tool (EPEAT) is a comprehensive rating system that evaluates the environmental impact of electronic products throughout their lifecycle, from production and supply chain to end-of-life disposal.

In the UK and across Europe, awareness of sustainability is rising, with ecolabels becoming a key consideration for procurement decisions. According to CONTEXT market data, as of 2024, 80% of the best-selling PCs in the UK are certified EPEAT Gold—a testament to the growing prioritisation of environmentally responsible products.

While EPEAT certification is a valuable starting point, leading manufacturers are going further by disclosing the full carbon footprint of their devices. This includes emissions from:

  • Manufacturing
  • Distribution
  • Usage
  • End-of-life disposal

Our analysis of top-selling products shows that the median carbon footprint is approximately 240 kg CO2e per device. This transparency enables consumers and organisations to make more informed decisions, balancing efficiency with overall environmental impact.

Beyond EPEAT, several certifications provide additional assurance for sustainable tech procurement:

  • ENERGY STAR: A widely recognized label signifying adherence to stringent energy efficiency standards set by the U.S. Environmental Protection Agency. ENERGY STAR-certified devices are designed to consume less electricity without compromising performance.

  • TCO Certified: Issued by TCO Development, this certification emphasizes socially responsible manufacturing, ergonomic design, and minimized environmental impact. It covers IT products such as laptops, monitors, and smartphones.

Empowering Smarter Choices with Our Product ESG Database

Recognizing the need for consolidated sustainability data, we are excited to announce the upcoming launch of the CONTEXT Product ESG Database. This platform will bring together ecolabel certifications and product-level carbon footprint data, enabling users to make well-informed and sustainable procurement decisions with ease.

Interested in early access? Sign up today to stay informed about our release schedule and be among the first to explore this powerful tool for greener IT procurement.

As sustainability becomes a cornerstone of IT decision-making, ecolabels and carbon transparency are paving the way for a greener, more responsible tech ecosystem. By leveraging tools like EPEAT and upcoming innovations like our Product ESG Database, we can collectively drive progress toward a sustainable future.

Sign up now for early access to our Product ESG Database here and join us in transforming IT procurement for a better planet.