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distributors context-partner

Why partner with CONTEXT

Benchmark

When all your channel partners are aligned on numbers, benchmarking against the market is simpler than ever before.

Track

When all your channel partners are aligned on numbers, benchmarking against the market is simpler than ever before.

Spot

When all your channel partners are aligned on numbers, benchmarking against the market is simpler than ever before.

Decide

When all your channel partners are aligned on numbers, benchmarking against the market is simpler than ever before.

Plan

When all your channel partners are aligned on numbers, benchmarking against the market is simpler than ever before.

distributors context-value

Value you get back

Weekly performance visibility

Replace quarterly estimates with verified weekly data, giving you speed that internal reporting cannot match.

Ongoing market intelligence

Back leadership meetings with facts, as we turn your raw numbers into regular insights featuring category trends, top-selling products, and country-level performance.

Reseller and channel insight

Uncover reseller ordering behaviour and brand loyalty through independently gathered, anonymised feedback you can rely on.

Forecasting and planning support

We provide you with forward-looking guidance to build stock plans quarters ahead and identify unrepresented product categories in your portfolio.

Direct access to analysts

Ask questions directly during live sessions and local presentations to build an active relationship with real-time commentary.

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How the panel works

Every data point in our panel goes through rigorous validation before it ever reaches your report — protecting you, your partners, and your business.

Aggregated totals only

Panel outputs present combined regional sums so individual distributor numbers stay completely private.

Automatic brand protection

Exclusive deals, sensitive lines, and large one-off contracts group into an anonymous "Other" category.

Verified transactional accuracy

Data undergoes strict cleaning and normalisation across sales volume, list prices, and reseller counts without artificial estimates or projections.

ISO 27001 certified security

Formal auditing standards protect every transaction, while private business plans and buyer contact lists are never sold or shared.

Free access via vendor funding

Panel members receive custom, flexible data formats free of charge, while vendors purchase separate access to aggregated market views.

distributors testimonials-rate

Trusted by global distributors

“

CONTEXT plays a fundamental role in helping us understand our market penetration in all product categories we are present in today. This market analysis tool has become invaluable, as it allows us to clearly see our share of our vendors' business in the UK and our share by product sales. This enables us to focus our efforts to either maintain, grow or develop our business in areas of importance.

Exertis
“

CONTEXT is highly cooperative, always processing our inquiries promptly and competently. CONTEXT data enables us to better position ourselves in the market.

ALSO
“

CONTEXT's rich set of tools and reports on technology market trends and vendor performance provides a timely, convenient and reliable view on the IT channel. The information we obtain from CONTEXT gives us valuable perspective on developments across a wide range of technology categories, geographies and customer types in support of Tech Data's end-to-end portfolio of solutions and services.

Tech Data
“

CONTEXT Analyzer is a very useful tool for analysing the IT market and the distribution channel. We use it to track our market share and it gives us a better understanding of the market and enables us to react quickly to changing trends.

AB PL
“

CONTEXT Analyzer is a very useful tool for analysing the IT market and the distribution channel. We use it to track our market share and it gives us a better understanding of the market and enables us to react quickly to changing trends.

Ingram Micro
Exertis
ALSO
Tech Data
AB PL
Ingram Micro

distributors association-partners

Our Distributor Association partners

ABRADISTI
CADIPyA
DISTREE
EADP
Global Technology Distribution Council
IT Europa
TUBISAD
40+
Years of experience
375+
People worldwide
30+
Countries of operation

distributors regional-visibility

Get in touch today and get full visibility across your regional sales channels.

Become a panel member Talk to our team