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Complete visibility across the IT channel

Complete visibility across the IT channel

Track sales, adjust pricing, and forecast with confidence using granular B2B channel data.

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Managing tech distribution networks is hard work

From volatile pricing to unclear channel performance, vendors today face immense pressures. By using precise sell-through reporting data and run-rate pricing benchmarks from global distributors, track every move across your entire network.

Channel and market visibility

PriceWatch

Curated datasets that provide visibility into real market prices at every level of the chain. Effortlessly monitor competitor pricing to protect your margins and industry position. Our pricing intelligence software captures five distinct price types across the network, enabling channel price tracking that excludes non-standard deals and gives you complete trust in the numbers.

SalesWatch Distribution

SKU level sell-through data that allows you to observe exact movement of your products through the distribution channel. Accurately direct resources across countries and position your brand with distribution channel analytics from 250+ distributors covering 90% of the sector.

TotalMarket

Direct and indirect sales tracking to view final consumption numbers. Expand your addressable market by monitoring monthly sell-out data from both channels. Total market coverage removes competitive knowledge gaps and helps you see where competitors are winning deals.

Partner performance and planning

Reseller Metrics

Reseller share of wallet tracking to evaluate your entire channel footprint. Acquire transaction records directly from distributors for accurate reseller performance tracking and deeper channel partner analytics. With these insights, you can quickly determine true channel loyalty and see where partners choose to sell competing hardware instead.

Forecasting

Quarterly market predictions based on seasonal modelling and human analysis to plan with confidence. Instead of relying solely on algorithms, you receive tech demand forecasting numbers verified by over 40 analysts. Access four quarters of IT market forecasting adapted to the B2B supply network to anticipate revenue and unit movements.

Shipments

Manufacturer sell-in volumes tracking across PCs, printers, displays, and servers to spot broader hardware buying directions. Access quarterly vendor shipment data for a comprehensive view of product movement. Comparing hardware shipment tracking figures with end-user sales records allows you to identify market trends and inventory movements before they impact your business.

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ISO 27001 • B CORP CERTIFIED

Secure reporting from an established team

40 yrs

of technology market experience

Since 1984, tracking every shift in global IT distribution

250 +

distributor partners in our panel

Covering 90% of the EMEA IT distribution sector

20 M

SKUs tracked annually

Granular SKU-level data across PCs, printers, servers and more.

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Trusted by industry leaders worldwide

Join 500+ enterprises who've transformed their commercial strategy

"CONTEXT is highly cooperative, always processing our inquiries promptly and competently. CONTEXT data enables us to better position ourselves in the market"

-ALSO

"CONTEXT’s rich set of tools and reports on technology market trends and vendor performance provides a timely, convenient and reliable view on the IT channel. The information we obtain from CONTEXT gives us valuable perspective on developments across a wide range of technology categories, geographies and customer types in support of Tech Data’s end-to-end portfolio of solutions and services. "

-Tech Data

"CONTEXT analytics have helped us drive our channel strategy, revamp our programmes and tweak our investment to get ahead of the curve. The ROI has been fantastic and we are very pleased to partner with CONTEXT for taking critical decisions that affects our business. "

-Euronics

"CONTEXT analytics help us stay on top of fast changing market dynamics in the PC business by providing relevant market data with great online tools to quickly derive actionable insights. It is an incredibly valuable resource for competitive and market intelligence."

-Dell

CONTEXT provides us with unique insights into the market, and enables us to track the latest distribution trends.

-Microsoft

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Ready to see your channel clearly?