CONTEXT works with 245 distributor panellists around
the world, processing more than 8,700 data points each week to provide
market intelligence for our clients. However, we are always looking to
improve our understanding of the market and build relationships with
key vendors across the technology sector.
There are few better places to do both than
Computex Taipei – one of the largest technology trade shows in the world.
Why Computex?
Held at sites across the Taiwanese capital,
Computex has been running for over 40 years. It grew out of the
burgeoning IT manufacturing sector that sprang up in the region in the
early ’80s, and has grown in importance just as Taiwan has to global
supply chains. This year, 1,500
vendors from 36 countries gathered for the four–day event, showcasing
their products to over 85,000 ICT buyers and professionals.
At the forefront of the IT industry, CONTEXT, the
market intelligence powerhouse, made its presence felt at the event.
Surrounded by innovation, we reconnected with valued partners and
forged exciting new connections with brands like Acer, MicroStar,
Asus, AMD, HP, Gigabyte, Intel, Qualcomm, and beyond. By fostering
existing collaborations and cultivating promising new ones, as
exemplified at Computex this year, CONTEXT empowers its clients with
ever–more precise market insights.
All eyes on AI
It was also a fantastic opportunity to gain a
broader perspective of the latest trends in IT – the technology
itself, how each brand is marketing it, and which companies are
collaborating with each other. This year the buzz was, of course, all
around AI–powered products. The AI theme permeated every corner of the
show – from the AMD, Intel, and NVIDIA keynotes to the latest Acer and
Asus Copilot+ PCs.
AI notebooks like these – featuring dedicated AI
accelerators such as NPUs – accounted for 13% of all laptops sold
through European distribution in May 2024. The recent Copilot+ launch
will further drive market interest in these machines, although it’s
still early days for the category. The surge in interest in
AI–everything at Computex was something to behold. However, in
reality, most users are still unsure about what the technology can do
for them. Expect plenty of activity from suppliers in the meantime.
For regular updates on industry trends
and developments in AI, register below to attend the
weekly CONTEXT IT Industry
Forum.
