The CONTEXT ChannelWatch 2024 report is an essential resource for IT vendors and distributors, providing unmatched insights from over 7,000 resellers worldwide. The report provides a strategic guide to navigating today’s challenges, from understanding reseller needs to adapting to emerging trends like AI and ESG.

Who Should Read CONTEXT ChannelWatch?

ChannelWatch is tailored for industry professionals looking to sharpen their competitive edge:

• Product Managers: Gain insights into market demand, reseller needs, and economic impacts to refine products and features.

• Channel and Partner Managers: Leverage feedback to strengthen reseller relationships, fine-tune engagement, and enhance support.

• Sales Directors & Account Managers: Address resellers’ pain points to inform targeted sales strategies that align with reseller goals.

• Marketing Managers: Create compelling campaigns by understanding trends and challenges that directly resonate with reseller audiences.

• Supply Chain and Operations Managers: Use demand and inventory insights to improve forecasting, logistics, and distribution.

• Executive Leadership: Make informed, strategic decisions on long-term trends and market shifts.

• Researchers and Analysts: Gain valuable data for strategic planning and industry analysis.

Addressing Industry Pain Points

The CONTEXT ChannelWatch data address the following challenges:

• Market Volatility: By tracking regional trends, Sales Directors and Executives can reduce the risks associated with unpredictable market changes.

• Product Demand Alignment: Reseller feedback enables Product Managers to fine-tune product offerings, ensuring alignment with end-user needs.

• Supply Chain Challenges: Operations Managers gain insights to streamline logistics, helping improve product availability.

• Distributor Relationship Management: Partner Managers can build stronger, more effective partnerships by understanding what drives reseller satisfaction.

Key Features of ChannelWatch 2024

This year’s report offers more than ever:

• Global Reach: Insights from resellers in Europe, South Africa and Turkey.

• Trends in AI and ESG: A deeper look into how AI advancements and ESG initiatives are shaping the industry.

• Data-Driven Visuals: Graphs, charts, and statistics make it easy to interpret the data.

• Actionable Insights: Strategic takeaways that can directly impact your approach to product, marketing, and sales.

CONTEXT ChannelWatch 2024 provides the critical insights you need to stay ahead in a rapidly evolving industry. Tap into these data-driven perspectives to refine your strategies, strengthen relationships, and drive sustainable growth.

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