The European cybersecurity landscape is evolving rapidly in 2024, shaped by various regional dynamics and emerging trends. Managed Service Providers (MSPs) are thriving in Northern Europe, particularly in the UK and Germany, where their ability to tackle complex service challenges is highly valued.

However, Southern Europe, including Italy and Spain, presents a different picture. Here, cultural resistance to an ownership-driven mindset—where businesses proactively address cybersecurity challenges—limits the potential for MSP adoption. A shift towards proactive problem-solving is crucial to unlocking the growth potential of MSPs in these markets.

On the other hand, Small and Medium Resellers (SMRs) are stepping into the spotlight. Traditionally dominated by Corporate Resellers, the enterprise security market is now seeing a decline in revenue from these larger players, as SMRs gain traction. SMRs are excelling by providing tailored, localised support to small and medium-sized businesses (SMBs), which are increasingly dedicating specific budgets to cybersecurity. This shift is evident in the impressive growth of license sales for larger seat numbers:

SMRs are not just catering to SMBs but are also making inroads into the enterprise space, thanks in part to the growing popularity of the Virtual Chief Information Security Officer (vCISO) model. This approach enables businesses with limited budgets to access strategic cybersecurity leadership, levelling the playing field against larger competitors.

As the European cybersecurity market advances, we believe that businesses, vendors, and resellers must remain agile, adapting to shifts in technology, strategy, and demand. Whether it’s the rise of SMRs, the regional expansion of MSPs, or breakthroughs in network security and infrastructure protection, 2025 promises to be a transformative year for cybersecurity across Europe.

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